Big Island Outdoor Inc. (BIO) is an outdoor lifestyle brand born from the rich landscapes and cultural spirit of Hawai‘i—specifically inspired by the diverse climate zones of the Big Island, from misty rainforests to sunlit coastlines, from volcanic slopes to coral reefs. Our mission is to encourage a life lived in harmony with the land and sea, rooted in respect for our planet and all its ecosystems—above and below the surface.BIO exists to rekindle our connection with the outdoors by promoting sustainable practices, self-sufficiency, and environmental awareness. Through education and action around essential skills like farming, fishing, and responsible hunting, we aim to protect and restore the habitats we depend on. Guided by the spirit of aloha, we are committed to spreading respect for Hawai‘i and the natural world around us—working to ensure a cleaner, healthier planet where wildlife and endangered ecosystems can thrive once again.
